BusinessWire India
New Delhi [India], April 6: Celebrating its philosophy of 'Living It Large', Seagram's Royal Stag brought the much-anticipated fourth edition of Royal Stag BoomBox to Mohali at Saras Mela Ground recently. Building on the phenomenal success of previous editions, this year's Royal Stag BoomBox raises the bar by seamlessly blending the best of music and gaming entertainment into one immersive experience. The electrifying evening drew thousands of fans who came together to witness performances by some of India's most celebrated artists. From high-energy sets to unforgettable on-stage moments, the night delivered a powerful showcase of sound, spectacle and the unmistakable spirit of this generation - Generation Large.
The Saras Mela Ground, in Mohali transformed into a multisensory playground, featuring vibrant installations, immersive art displays, curated food experiences and interactive zones -- going far beyond just music. The evening began with an electric face-off between gaming sensation Payal Dhare & a fan who battled through the gaming rounds at the event, clinched the win, and earned the chance to play alongside her. This was followed by a dynamic opening set by DJ Sahil Gulati, who instantly set the tone with his irresistible beats.
The momentum continued with an energetic performance by Rashmeet Kaur, whose distinctive blend of Punjabi folk influences and contemporary pop brought energy to the stage. Carrying the pulse of the night forward, Neeti Mohan followed with her powerful vocals and dynamic stage presence, delivering a set of beloved Bollywood hits that had the crowd singing along. Closing the night on a massive high, Divine took over the stage with his signature gritty rap style performance, delivering back-to-back anthems that turned the venue into a roaring celebration--perfectly capturing the festival's unique fusion of musical styles and leaving Generation Large with an unforgettable experience.
"Royal Stag BoomBox has evolved into far more than a music festival, it's a cultural platform that captures the pulse of contemporary India and the unmistakable energy of Generation Large," said Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India. "Music and live experiences are powerful engines of connection; they create shared moments and enable true conviviality. With Season 4, we're taking that experience to the next level, blending the soul of Bollywood with the raw, pulsating beats of Hip-Hop, and expanding into gaming, art and immersive cultural expressions. This isn't just entertainment. It's a bold expression of what it means to Live It Large - creating experiences that feel relevant, dynamic and deeply resonant with today's youth across the country."
Indian singer, Neeti Mohan shared, "Royal Stag BoomBox creates a fantastic space where different genres come together to celebrate music. Performing in Mohali for such an energetic audience was amazing. The passion and enthusiasm of the fans made the evening truly memorable."
Indian rapper and songwriter, Divine added, "Performing at Royal Stag BoomBox in Mohali was an unreal rush. The energy from the crowd was next level -- it's amazing to see how audiences are vibing with the sound, the culture, and everything hip-hop represents today. Nights like this remind me why I do what I do and feeling that connection with the fans in real time. Big love to Mohali for bringing the madness."
Indian singer and composer Rashmeet Kaur said, "Royal Stag BoomBox is such a unique platform that beautifully brings together different sounds and musical influences. Performing in Mohali was incredibly special for me. The energy of the crowd and the scale of the event made it a truly unforgettable experience."
DJ Sahil Gulati said, "Royal Stag BoomBox is where sound met spectacle. As a DJ, creating that build-up and watching thousands move to the same rhythm in Vizag was an unmatched feeling. Season 4 promised next-level production and energy, and I was thrilled to set the tone for an unforgettable night."
Indian gaming content creator Payal Dhare shared, "Royal Stag BoomBox breaking the barrier between music and gaming is such a powerful move. Being part of Season 4 and bringing a live gaming face-off to the stage is incredibly exciting."
Royal Stag BoomBox is renowned for creating immersive, multi-sensory experiences that blend spectacular sound and lighting with interactive fan zones and vibrant cultural showcases, each capturing the unique essence of its host city. The platform audaciously brings together Bollywood's timeless melodies with hip-hop's raw energy, creating the original sound of today's generation - Generation Large. With Vizag delivering an electrifying start to the season, the fourth edition is all set to carry that momentum forward, promising unforgettable nights of music and high-octane performances across the upcoming cities.
Next up, Royal Stag BoomBox heads to Navi Mumbai on 25th April, as the festival continues its multi-city celebration of music, culture, and living it large.
Book your tickets now - https://www.skillboxes.com/events/royal-stag-boombox-4-0-mumbai-1
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