BusinessWire India
Shrirampur (Maharashtra)/ Bengaluru (Karnataka) [India], August 12: Starting with the Baramati area in 2023, Krushal has executed projects across 8 states in India to modernize the first mile of milk. The startup is now launching farm care plans at 1 rupee per litre for residue-safe protein-rich dairy products traceable to every village, farmer and animal.
"We are proud to partner with Krushal to deliver quality dairy products to our consumers," said Vivek Nirmal, Founder and CEO at KisanKonnect. "KisanKonnect and Krushal are pioneering tech-enabled services for every farm and animal in our dairy supply chain."
Having worked with thousands of dairy farmers, Krushal has crafted top-of-the-line protocols, systems and insights to ensure quality and traceability in partnership with progressive consumer brands, dairies and non-profits.
"Krushal has enabled us to deliver personalized technology-driven advisory and healthcare services for our farmers," said Anand Ramaswamy, COO at Godrej Jersey. "These have measurably improved farm productivity, milk quality and farmer loyalty, also reducing our net cost of milk procurement."
Krushal's clients include Godrej Jersey, KisanKonnect, Paras Dairy, Pravah (with ITC as sponsor), Shreeja MPC with NDDB Dairy Services, and The/Nudge.
"Krushal's targeted interventions and unwavering focus on clean and safe milk have improved quality outcomes while increasing trust and satisfaction among our member farmers," said Amarendra Babu Nagasuri, HOD CS & Legal at Shreeja Mahila MPC.
"Animal health parallels human health in many ways. Healthy animals are essential for farmers to maintain profitability in dairy farming," said Vishal Aher, HOD Milk Procurement at VRS Foods (Paras). "Recognizing this need, Paras Dairy has partnered with Krushal to offer specialized support to local milk producers, enhancing their milk businesses through innovative technology."
Krushal has synthesized authentic first mile insights from select villages in Andhra Pradesh, Bihar, Gujarat, Jharkhand, Maharashtra, Tamil Nadu, Uttar Pradesh and West Bengal, establishing a proven capability to catalyze health and livelihoods impact at scale.
"Our work with early adopter clients is a demonstrator that can be readily replicated across the industry," said Gaurav Haran, Founder and CEO at Krushal. "The adoption of VetAssist by our paravets and vets enables AI-powered services to drive 100% adoption of digital health records, reduce animal sickness and mortality by 50%, improve milk yield by 30-50%, enforce milk safety standards, increase farmer earnings by 50-150%, reduce GHG emissions by 20-40%, and enable our clients to realize higher gross margins from quality and productivity gains."
Krushal invites progressive dairies, consumer brands and SME processors as partners to co-create the first INR 1000 crores per year of residue-safe protein-rich dairy products traceable to every village, farmer and animal.
"I am deeply impressed by the expertise and commitment of the Krushal team to modernize the first mile of milk and to build trust with dairy farmers," said Sarangdhar Nirmal, Founder at Prabhat Dairy (now Lactalis). "I am proud to mentor the team as a Board Advisor as we invite dairies across Maharashtra to make nutritious, safe and traceable dairy products accessible to every household, aligned with the tremendous efforts by our government towards milk safety."
Dairy farmers who follow Krushal care protocols can expect higher milk incomes from yield and quality improvements. Examples: https://youtu.be/4Ef5lXe3Zrk.
"The treatment, medicines and expert guidance from Krushal have helped me maintain the health of my cows and improve my dairy income," said Haru Das, a farmer in Singrapur, West Bengal supported by Pravah with sponsorship from ITC. Similar feedback was provided by Manju Dhosa, Santosh Singh and Shiv Kumar supported by Pravah/ITC, and hundreds of farmers across 8 states.
"Maharashtra FDA to introduce end-to-end traceability of milk to fight adulteration," reported Vinaya Deshpande Pandit in The Hindu (link). "Digitisation initiative to be launched to connect milk to milch animals and to trace anomalies to arrest adulteration."
The Krushal team earlier pioneered a zero to INR 100 crores startup offering residue-safe milk. Following Maharashtra, Krushal plans a pan-India rollout over the next decade with like-minded partners, including farmer cooperatives as well as private sector ecosystems.
Preview our traceability and impact at https://krushal.in.
(ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same)
