EarthBased: One Switch at a Time Toward a Kinder Planet

VMPL
New Delhi [India], June 27: In a world where every purchase carries an environmental and ethical footprint, conscious consumerism is no longer an option--it's a necessity. EarthBased, founded by Khushi Agrawal, is more than just a marketplace; it's a movement redefining sustainable living in India. From offering a curated selection of plant-based products to fostering a thriving community of like-minded individuals, EarthBased is making ethical shopping effortless, accessible, and affordable.
A Journey Rooted in Compassion
The idea for EarthBased wasn't born in a boardroom--it began with a simple yet powerful moment of realization. Khushi Agrawal's journey into veganism and sustainability started with a video by animal activist Arvind, which opened her eyes to the harsh realities of the dairy and meat industries. However, as she transitioned to a plant-based lifestyle, she quickly realized how difficult it was to find authentic vegan and sustainable products in India.
Struggling to maintain proper nutrition and facing the overwhelming challenge of sourcing cruelty-free essentials, Khushi saw an opportunity to bridge the gap. She set out to build EarthBased, a platform that not only provided plant-based alternatives but also nurtured a community of conscious consumers.
"For someone like me, transitioning to a vegan lifestyle wasn't an overnight decision. It was a journey of small yet meaningful choices. That's why we built EarthBased--to help people make these transitions seamlessly, 'ONE SWITCH AT A TIME.'" - Khushi Agrawal
More Than Just a Marketplace: A Platform for Change
At EarthBased, the mission goes beyond selling products. The platform is designed to educate, empower, and inspire individuals to make ethical lifestyle choices. It achieves this through a carefully curated selection of sustainable and plant-based products, offering customers an easy way to switch to cruelty-free alternatives without the hassle of endless searching.
1. Curated Vegan & Sustainable Products
Every product at EarthBased is thoughtfully selected to align with the core values of ethical sourcing, sustainability, and well-being. From dairy alternatives to skincare, home essentials, and health supplements, each product is free from harmful chemicals, unethical practices, and animal testing.
2. Expert Nutritionist Support
One of the key challenges many people face when transitioning to a plant-based diet is ensuring proper nutrition. EarthBased has addressed this by collaborating with award-winning nutritionist and dietitian Shraddha D Toshniwal.
With a strong background in sustainable nutrition and personalized diet planning, Shraddha helps individuals navigate the transition without compromising on health. Whether it's protein-rich meal planning, managing deficiencies, or exploring plant-based superfoods, EarthBased ensures that customers receive the right guidance.
3. Basic Vichaar: Spreading Awareness through Content
To further its mission of sustainability and conscious consumerism, EarthBased launched Basic Vichaar, its in-house digital magazine.
Basic Vichaar explores the intricate relationship between sustainability, veganism, and ethical shopping. From nutrition tips and success stories of vegan pioneers to government-led sustainability initiatives, the magazine is a treasure trove of insights for those looking to make informed decisions about their lifestyle.

Sustainability Beyond Products: Real-World Impact
EarthBased isn't just about promoting sustainability; it's about practicing it. The brand has actively taken steps to contribute to environmental conservation through on-ground sustainability initiatives.
1. Planting Trees to Restore Wildlife Habitats
EarthBased has pledged to plant 175 trees, supporting the ecosystems of endangered wildlife species like tigers, leopards, and the Hangul (Kashmir stag). This initiative not only helps in reforestation but also enhances biodiversity, improves air quality, and reduces carbon footprints.
2. Supporting Zero-Waste and Eco-Friendly Celebrations
The brand actively promotes zero-waste festivals, ensuring that celebrations like Holi don't come at the cost of the environment. Through blog content and collaborations, EarthBased spreads awareness about washing machine-friendly gulal and biodegradable decorations to reduce waste.
3. Encouraging Ethical and Sustainable Fashion
Fast fashion has led to immense textile waste and environmental damage. EarthBased supports slow, sustainable fashion choices, encouraging consumers to invest in organic fabrics, ethical brands, and timeless wardrobe essentials.
4. Building Vegan Support Communities via WhatsApp Groups
Recognizing the need for community support in lifestyle changes, EarthBased has created exclusive WhatsApp groups for different vegan demographics -- New Vegans, Vegan Mothers, Gym-Going Vegans, Yoga and Vegans, and All Vegans. These groups serve as a support system, providing guidance, sharing experiences, and fostering motivation among members as they embrace plant-based living.
Why EarthBased?
"EarthBased is more than just a store--it's a promise."
What sets EarthBased apart is its commitment to transparency and ethical shopping. Every product is:
* Cruelty-free - No animal testing, ever
* Sustainably sourced - Ethical practices and responsible sourcing
* Community-driven - Bridging the gap between consumers and ethical manufacturers
* Holistic approach - Prioritizing health, wellness, and sustainability
Join the Movement: Be a Part of the Change
Shopping at EarthBased is not just about purchasing products; it's about making a statement. Every choice made here supports ethical brands, promotes sustainability, and contributes to a healthier planet.
So, whether you're looking for plant-based alternatives, expert nutrition advice, or sustainable living tips, EarthBased is the perfect place to start your journey.
Let's make a difference--ONE SWITCH AT A TIME.
Website: https://earthbased.in/
(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)