VMPL
New Delhi [India], December 9: Entrepreneur and passionate actor Rishaab Chauhaan today announced the launch of GRABORA, a premium fashion brand positioned to redefine contemporary Indian clothing with high-quality craftsmanship, refined aesthetics, and a deep understanding of evolving consumer preferences. GRABORA signals a strategic and confident entry into the thriving Indian fashion industry--aimed at setting new benchmarks for style, comfort, and premium appeal.
GRABORA steps into the market with an ambitious vision: to offer premium clothing ranges for both men and women, focused on elevated essentials, modern silhouettes, and quality-led design. At a time when the Indian fashion and apparel industry continues to expand at a remarkable pace--projected to become one of the world's largest fashion markets--GRABORA positions itself as a brand ready to lead rather than follow. The Indian clothing sector, driven by young demographic and rising disposable incomes, is witnessing unprecedented demand for branded, premium-quality apparel. GRABORA aims to fill this gap by delivering a global-standard fashion experience built on authenticity, aspiration, and innovation.
With a brand philosophy rooted in excellence and evolution, GRABORA seeks to secure a strong foothold in the Indian market by blending premium fabrics, sophisticated design language, and an understanding of what today's consumers truly desire: fashion that reflects confidence, individuality, and refinement. Speaking about the launch, Rishaab Chauhaan, Founder of GRABORA, shared:
"GRABORA is more than just a fashion label--it is a reflection of our journey, values, and aspirations. Coming from a background where excellence has been a guiding principle for over 40 years, we wanted to create a brand that stands for quality, authenticity, and timeless elegance. India's fashion market is evolving faster than ever and GRABORA is here to meet this evolution with thoughtful, premium designs. Our goal is to become a brand that consumers trust, love, and proudly wear."
The journey behind GRABORA is as inspiring as the brand itself. Emerging from Uttarakhand and expanding into Mumbai, Rishaab Chauhaan and his family have been synonymous with trust and credibility, thanks to the legacy of their well-known Greenway Modern Sr. Sec. School chain, an institution that has shaped generations over four decades. Rishaab further added: "From Uttarakhand to Mumbai, our roots have taught us the importance of hard work, consistency, and vision. GRABORA is the next chapter of that journey. We are here to build a brand that not only competes in the premium fashion space but stands out for its identity and craftsmanship."
Looking ahead, GRABORA has outlined an ambitious roadmap for growth and diversification. The brand plans to expand its product categories, retail presence, and digital footprint across major Indian cities. Upcoming phases will include exclusive flagship stores, tie-ups with leading fashion retailers, and a strong e-commerce presence to tap into the booming online fashion segment. GRABORA also aims to collaborate with designers, artisans, and creative professionals to build collections that showcase India's rising influence in global fashion.
In addition, the brand is exploring opportunities to venture into accessories, seasonal collections, and international markets, positioning GRABORA as a truly future-ready fashion house.
With a strong foundation, strategic vision, and a commitment to excellence, GRABORA enters the Indian market as a brand poised to shape the premium clothing landscape. Backed by heritage and driven by innovation, GRABORA is set to become a name synonymous with sophistication, quality, and modern Indian fashion.
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